Founded in 1992, Gentle Rain Marketing Inc. is the premier boutique-marketing firm to financial
and insurance advisors on affluent marketing. Please watch this short video from Mark Satterfield,
founder and CEO of Gentle Rain Marketing Inc who shares his thoughts on the affluent marketplace.
Affluent Marketing For Advisors from Mark Satterfield on Vimeo.
Gentle Rain Affluent Marketing Advisor
Here’s the reality… the affluent marketplace is different. The clients are savvy, discerning, and have no shortage of options when it comes to choosing a financial or insurance advisor in financial services marketing. In order to compete in this demanding environment you need to both have a keen understanding about the unique characteristics of this market, coupled with a finely honed relationship building strategy.
Unfortunately, most advisors will never do what it takes in order to attract these clients. Sadly, most will rely on their existing network of mid-market contacts, unwilling and unable to break out of their comfort zone, refusing to embrace new approaches, relying only on what they perceive to be “safe” methods for building new relationships. You need to know how to sell insurance. This is the main strategy in marketing to the affluent.
As a subscriber to the Gentle Rain Affluent Marketing Advisor you will learn from some of the most successful advisors to the wealthy about what works in today’s economic climate (as well as what doesn’t), how to establish your brand, and how to build trust & credibility with the affluent and those who can assist you in gaining access.
Take for example, Ted Cronin of Manchester Capital Management. His typical account is worth $20-30 million. We’ll examine the unique method by which he positions himself to his exclusive market. Strategies and tactics that you can employ.
David Lees of myCIO Wealth Partners also targets both high net worth and ultra-net worth individuals with a typical account size of $15 million. Think you might learn something from his approach?
Jeff Colin with Baker Street Advisors is yet another example. His average client has a net worth of $30+ million. Interestingly, Baker Street’s clients are not asked to give up existing advisory relationships; instead, the firm works with a client’s exiting relationships to recommend strategies that address their needs. It’s an approach with many valuable lessons.
Now you may not be targeting the ultra-wealthy, you may be focusing on merely the affluent. However, by learning from the masters, you are bound to increase your ability to attract, develop and retain these very important high-value relationships.
The key to attracting affluent clients depends upon being able to implement a multi-platform relationship-building strategy. By this I mean you need to both understand what to communicate and how best to communicate the message. Above all else, you must convey an image that is consistent with what this level of client expects and requires.
Each month I’ll share insights on strategies, positioning and branding that are crucial for attracting ultra-wealthy clients. Here’s just some of what you’ll learn.
- Creating the “Client Experience”. This is the key point of differentiation between just another advisor, and one who obviously caters to the needs of the wealthy.
- How to make doing business with you signify something that the affluent market respects.
- Not surprisingly, traditional financial seminars don't attract the affluent and ultra-affluent. But there are alternatives worth exploring. These creative approaches can be duplicated in virtually any market.
- When you look at Waldron Wealth Management (ranked #3 as America’s best independent financial advisor by Barron’s), you’ll notice that their marketing message is in perfect sync with one of the top three motivations of the affluent market. Do you know the other two? Does your marketing message match with one (or more) of them?
- Backdoor strategies. How to get on the radar screen by creatively linking with the passions and hobbies of the affluent.
- How to align yourself with what is of profound interest to the affluent market.
- How to appeal to the affluent boomers. There are 3 crucial “wants” that every advisor needs to understand. You must match your services to those wants if you expect them to pay attention to you.
- Which social networks do you want to participate in that attract the ultra-affluent client? (Hint: It isn’t Twitter.) This one organization has over 15 million members and needs to be an essential part of your client acquisition strategy if you’re going to be viewed as a serious player.
- Affluent Boomers are more attune to language than other markets. As Mark Twain observed, “The difference between a word and the right word is the difference between lighting bugs and lightning.” This is the language that the affluent market respects, and this is what you want to avoid.
- Buying mailing lists of the affluent. Can direct mail possible work? The answer is “Yes”, but buying the list is the easy part. Determining what to send is the greater challenge. This is what works. This is what doesn’t.
- What virtues does the affluent market hold in the highest regard? Not surprisingly, it is crucial that your message and brand reflect them.
- The 7 areas of insecurity that the affluent market doesn’t want you to know about.
- Where you need to be. What you need to read.
- How the press and PR fit into your overall strategy.
- The role of advertising. Yes, it plays a role in the overall relationship building strategy, but only if it’s used in a manner consistent with the expectations (and concerns) of the affluent.
- When you examine the most successful advisors you’ll notice that they all use “take away selling” in a highly subtle, yet extremely effective fashion. This is how they do it.
- How to develop a unique value proposition that resonates with an elite group of savvy and sophisticated clients.
- The affluent market expects that you should be able to “anticipate” their needs. They look for signs of this capability during the “getting to know you” process. Do you fully understand what’s required?
- Many financial advisors dream about “bumping into” ultra-affluent clients. Why not turn that daydream into reality? From Post Ranch Inn at Big Sur, to Twin Farms in Vermont, being at the right place at the right time can get you introduced to those you thought you’d never meet.
- Once the initial contact is developed the next challenge becomes how do you orchestrate an ongoing communication strategy that keeps you top of mind while building trust and credibility? Here’s how to do that.
- And much more…
Gentle Rain Affluent Marketing Advisor
As a member you’ll receive:
A Monthly Video That You Can Access
As Often As You Wish
PLUS
Personal Coaching To Make Sure What You’re Doing
Will Get You the RESULTS You Want.
There’s a big difference between these two things:
- Watching and listening to a video devoted to the topic of How To Develop Your Marketing & Branding Message and then taking action on that information.
- Watching and listening to a video devoted to the topic of How To Develop Your Marketing & Branding Message …taking action on the information…and then asking the author to give you feedback on how to improve on what you did.
Wouldn’t you rather have a qualified expert take a look at what you’ve done and give you suggestions on improving it?
Wouldn’t you much rather have a qualified expert to turn to when you have a question, rather than trying to figure it out through trial and error?
Wouldn’t you much rather have a qualified expert who can tell you “That’s a mistake, here’s a better way” than get it wrong and face yet another setback?
Each video is designed to be “to the point” and immediately actionable.
The first program is coming your way immediately upon enrolling.
Mark,
Thank you for creating this powerful experience! I have a renewed passion for marketing my business. It has been a long time since I have experienced a program with such merit and substance. The content is well-organized, easy to implement and provided a number of great solutions for attracting my ideal client.
Your guidance in helping me target my ideal client with the messages that speak directly to their needs combined with your dedication to my success gave me all the confidence I needed to launch my marketing strategy.
It’s hard to imagine anything but success in implementing your Gentle Rain Marketing System.
Sincerely,
Rebecca Stone, CFP
Fortress Business Advisors
rebecca.trujillo@deskoptional.com
Mark Satterfield is terrific! Both the materials and results are excellent. I highly recommend Gentle Rain.
Thomas A. Timlin, CIC
Manry & Heston, Inc.
P.O. Box 49607
Atlanta, Georgia 30359
Phone 770-939-3231
Fax 770-939-8978
ttimlin@manryheston.com
You’ll get your first video instantly after you join. Everything you need to jump start your marketing and begin to attract more affluent clients.
The price for a subscription to the Gentle Rain Affluent Marketing Advisor is just $47 per month. Less than half the cost of a round of golf or a pair of running shoes. You can cancel anytime you choose.
Click Here To Start Now!
Gentle Rain Affluent Marketing Advisor
You will receive an email every month with a link to access your video lesson.
So let’s get started NOW!
Best Regards
Mark Satterfield
What others are saying about the Gentle Rain Affluent Marketing Advisor:
“If you don’t have a game plan the affluent market is virtually impossible to crack. That’s what Mark gives you. It’s a smart, ‘thinking-persons’ approach to building trust and relationships.” Eric Weber, Los Angeles, CA.
“It’s always been my belief that you pattern or model yourself after people who have been successful. Mark has an unique ability to dissect and explain what top advisors are doing that makes them successful in a way that makes sense and is actionable.” George Faren, Phoenix AZ
“I was probably my own worse enemy. I said that I wanted more affluent clients, but I didn’t have either a plan or the self-confidence to go after the wealth-market. Knowing what to do, what to say, how to stay in touch, it’s all been enormously helpful and my practice has increased by 22% as a direct result of Mark’s advice.” Stan Levy, Buffalo, NY
“Interestingly after a year with Mark, both in his video program and one-on-one coaching, the number of clients I have has dropped by 15%. However my production is up by 45%, which reflects the type of client I’m now attracting. It didn’t occur by luck and it didn’t happen by just doing more of what I had been doing. Although I was hesitant at first, the ideas that Mark suggests really do pay off.” Sandy Niles, Baltimore, MD
Gentle Rain Affluent Marketing Advisor
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Sincerely, |
