Founded in 1992, Gentle Rain Marketing Inc. is the premier boutique-marketing firm on client attraction strategies for those seeking to do business with the affluent and accredited investors. Welcome-we hope that you will accept our invitation to join our community.
Here’s the reality… the affluent and accredited investor marketplaces are different. The clients are savvy, discerning, and have no shortage of options when it comes to choosing who they will work with. In order to compete in this demanding environment, you need to both have a keen understanding about the unique characteristics of this market, coupled with a finely honed relationship building strategy.
When you become a member of the Gentle Rain Affluent Marketing community, you will learn how to design & implement an intelligence-driven client attraction marketing funnel, how to establish your brand, and how to build trust & credibility with the affluent, accredited investors and their inner circles. There is no charge for joining our community.
The key to attracting affluent clients and accredited investors depends upon being able to implement a multi-platform relationship-building strategy. You need to both understand what to communicate, and how best to communicate your message.
As a member of our community, you’ll learn strategies, positioning and branding that are crucial for attracting affluent clients and accredited investors. Here’s just some of what we share:
- Creating the “Client Experience”. This is the key point of differentiation between just another advisor, and one who obviously caters to the needs of the wealthy and accredited investors.
- When you examine the most successful advisors you’ll notice that new client acquisition is a direct result of a powerful intelligent marketing funnel. This is what one looks like.
- How to make doing business with you signify something that the affluent market respects.
- Not surprisingly, traditional financial & investing seminars don’t attract the affluent and accredited investors. But there are alternatives worth exploring. These creative approaches can be duplicated in virtually any market.
- When you look at successful firms such as Waldron Wealth Management, you’ll notice that their marketing message is in perfect sync with one of the top three motivations of the affluent market. Do you know the other two? Does your marketing message match with one (or more) of them?
- Backdoor strategies. How to get on the radar screen by creatively linking with the passions and hobbies of the affluent and accredited investors.
- How to align yourself with what is of profound interest to the affluent market.
- Which social networks connect with the ultra-affluent client? (Hint: It isn’t Twitter.) This one organization has over 15 million members and needs to be an essential part of your client acquisition strategy if you’re going to be viewed as a serious player.
- Affluent Boomers are more attune to language than other market niches. As Mark Twain observed, “The difference between a word and the right word, is the difference between lighting bugs and lightning.” Learn the language that the affluent market respects, as well as what to avoid.
- What virtues does the affluent market hold in the highest regard? Not surprisingly, it is crucial that your message and brand reflect them.
- The 7 areas of insecurity that the affluent market doesn’t want you to know about.
- Where you need to be. What you need to read in order to penetrate the hyper-responsive sub-niches of the affluent market.
- How the press and PR fit into your overall strategy.
- How to develop a unique value proposition that resonates with an elite group of savvy and sophisticated clients.
- The affluent market expects that you should be able to “anticipate” their needs. They look for signs of this capability during the “getting to know you” process. Do you fully understand what’s required?
- Once the initial contact is developed the next challenge becomes how do you orchestrate an ongoing communication strategy that keeps you top of mind while building trust and credibility? Here’s how to do that.
- And much more…